Egocentric and sociocentric measures of network centrality

Egocentric centrality measures (for data on anode's first-order zone) parallel to Freeman's [Social Networks 1 (1979) 215] centrality measures for complete (sociocentric) network data are considered. Degree-based centrality is in principle identical for egocentric and sociocentric network data. A closeness measure is uninformative for egocentric data, since all geodesic distances from ego to other nodes in the first-order zone are 1 by definition. The extent to which egocentric and sociocentric versions of Freeman's betweenness centrality measure correspond is explored empirically. Across seventeen diverse networks, that correspondence is found to be relatively close-though variations in egocentric network composition do lead to some notable differences in egocentric and sociocentric betweennness. The findings suggest that research design has a relatively modest impact on assessing the relative betweenness of nodes, and that a betweenness measure based on egocentric network data could be a reliable substitute for Freeman's betweenness measure when it is not practical to collect complete network data. However, differences in the research methods used in sociocentric and egocentric studies could lead to additional differences in the respective betweenness centrality measures. (C) 2002 Elsevier Science B.V. All rights reserved.