Journal
JOURNAL OF OPERATIONS MANAGEMENT
Volume 20, Issue 6, Pages 729-745Publisher
WILEY
DOI: 10.1016/S0272-6963(02)00037-2
Keywords
demand chain management; supply chain strategy; empirical research
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This paper investigated the relationship between Intemet-enabled supply chain integration strategies and performance in manufacturing and services. It summarizes the literature on demand and supply integration and describes four web-based strategies. A stratified random sample was collected from UK manufacturers and services, and there was strong evidence that demand chain management (DCM) led to the highest performance in manufacturing, but few signs of DCM in services. Manufacturers and services relying on only web-based demand or supply integration outperformed their low integration counterparts, but lagged DCM in manufacturing. The study also investigated DCM adoption drivers and found that rational efficiency and bandwagon effects drove change. The findings have some important implications for theory as well as for manufacturing and service companies interested in improving their performance. (C) 2002 Elsevier Science B.V. All rights reserved.
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