Journal
CANADIAN JOURNAL OF AGRICULTURAL ECONOMICS-REVUE CANADIENNE D AGROECONOMIE
Volume 50, Issue 4, Pages 527-539Publisher
CANADIAN AGRICULTURAL ECONOMICS SOCIETY
DOI: 10.1111/j.1744-7976.2002.tb00353.x
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Challenges in policy development for novel foods arise from information asymmetry associated with these credence goods. Policy development reflects pressures by firms and investors to apply health claims in marketing functional food, nutraceuticals and natural health products, which are growing market segments, relative to mature food markets. However, the wordings on health claims are often misinterpreted by consumers. Despite tendencies for some convergence in approaches to health claim policies, policy differs internationally. Related issues considered include factors influencing consumer preferences for these products and uncertainties in the markets for them.
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