Journal
TRANSPORTATION
Volume 30, Issue 1, Pages 97-108Publisher
KLUWER ACADEMIC PUBL
DOI: 10.1023/A:1021282523910
Keywords
habit; past behavior; reasoned action
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An experiment examined the effects of an intervention ( combination of information and a free public transport ticket) in a changed decision context ( moving to a new residence) on travel mode choice by car users. If past frequency of car use has resulted in an automatic response to goal-related cues, one should expect resistant to change of travel mode. However, the results failed to show this. Neither past behavior or a direct habit measure predicted future travel behavior. Instead, the intervention influenced attitude, subjective norm, and perceived behavioral control, and consistent with Ajzen's theory of planned behavior, these were the main causes of the change of travel mode.
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