Journal
JOURNAL OF THE AMERICAN SOCIETY FOR INFORMATION SCIENCE AND TECHNOLOGY
Volume 54, Issue 7, Pages 625-637Publisher
JOHN WILEY & SONS INC
DOI: 10.1002/asi.10255
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Garbage in, garbage out is a well-known phrase in computer analysis, and one that comes to mind when mining Web data to draw conclusions about Web users. The challenge is that data analysts wish to infer patterns of client-side behavior from server-side data. However, because only a fraction of the user's actions ever reaches the Web server, analysts must rely on incomplete data. In this paper, we propose a client-side monitoring system that is unobtrusive and supports flexible data collection. Moreover, the proposed framework encompasses client-side applications beyond the Web browser. Expanding monitoring beyond the browser to incorporate standard off ice productivity tools enables analysts to derive a much richer and more accurate picture of user behavior on the Web.
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