Journal
JOURNAL OF BUSINESS RESEARCH
Volume 56, Issue 6, Pages 465-480Publisher
ELSEVIER SCIENCE INC
DOI: 10.1016/S0148-2963(01)00241-7
Keywords
consumer behaviour; green consumers; ecological consumer behaviour
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This paper explores whether socio-demographics still have a role to play in profiling green consumers. Following an interdisciplinary review of the literature, the second part of the paper attempts to address shortcomings identified in previous research. Specifically, hypotheses are developed concerning the relationship between six key socio-demographic variables and five valid and reliable measures of environmental consciousness. These hypotheses are subsequently tested on a large nationwide sample of British consumers and conclusions drawn on the utility of socio-demographic variables for profiling green consumers. (C) 2003 Elsevier Science Inc. All rights reserved.
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