Journal
JOURNAL OF BROADCASTING & ELECTRONIC MEDIA
Volume 47, Issue 2, Pages 177-196Publisher
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1207/s15506878jobem4702_2
Keywords
-
Categories
Ask authors/readers for more resources
This study merges insights from cultivation and uses and gratifications to examine the relationship between environmental concern, five forms of television viewing, and pro-environmental behaviors. This research considers both the direct effects of various forms of television viewing and their potential mediating roles in the relationship between environmental attitudes and behaviors. Analysis of 1999 and 2000 DDB Life Style Study data reveals that television news and nature documentary use are predicted by environmental concern and contribute to pro-environmental behaviors, whereas three forms of entertainment television use are not consistently linked to these variables. Implications for future research are discussed.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available