Journal
JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY
Volume 84, Issue 6, Pages 1109-1122Publisher
AMER PSYCHOLOGICAL ASSOC
DOI: 10.1037/0022-3514.84.6.1109
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Funding
- NIMH NIH HHS [MH63280-02] Funding Source: Medline
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Four studies using general attribute goals or specific task goals revealed that attainment means cognitively activate the goals they are perceived to serve. A range of means replicated this effect including goal-directed activities, specific behavioral strategies, or opportunities, assumed to afford effective goal pursuit. The increased accessibility of a currently pursued goal due to bottom-up priming by its attainment means improved task Persistence and performance, whereas a similarly increased accessibility of a competing goal impeded task persistence and performance.
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