Five potential principles for understanding cultural differences in relation to individual differences

This paper deals with psychological differences between two cultures, with respect to the differences between individuals in those same cultures. Five principles are presented which describe either actual or probable empirical relationships between within- and between-culture differences, and a possible theoretical account is given for each of the presumed differences. (1) The differences between cultures seem bigger than the actual differences between the individuals in these same cultures. This relation is attributed to the idea that universal human biological predispositions are often opposed by cultural traditions, so the outcome is somewhat of a compromise between the two. (2) Differences between individuals in different cultures are generally larger in behavior than in thoughts or feelings This is attributed to the fact that it is easier to socialize behavior than mental events. (3) Many cultural differences are expressed in individuals in terms of different default responses or interpretations or preferences for the same situation. Dominant responses in one culture are usually a less salient part of the repertoire of individuals in another culture. (4) Much of the effect of culture, and our impression of culture differences, results from the physical/social artifacts (environments, institutions) created by the culture. There is a strong tendency by psychologists to under-rate or ignore the effects of the physical environment. (5) In the contemporary world, differences between individuals in two cultures will be larger in older generations. Cultural differences may be markedly reduced in the most recent generations, on account of globalization. The position put forth is an attempt to integrate the ideas that there are real human predispositions of various sorts and that culture is a powerful force, and to explain why it is surprisingly easy for us to understand the viewpoint of people from other cultures (their reality is often a less preferred alternative in our own repertoire). (C) 2002 Elsevier Science (USA). All rights reserved.