The determinants of team-based innovation in organizations - The role of social influence

This study investigates the role of work group norms in promoting innovation in high-technology organizations. Through structured discussions, samples of senior executives identified organizational patterns and norms associated with successful innovation. Based on the results, a survey was developed and administered to a set of managers. Results show four norms associated with increased group innovation: support for risk taking, tolerance of mistakes, teamwork, and speed of action. An instrument to assess these norms is developed.