Journal
MEDIA CULTURE & SOCIETY
Volume 25, Issue 5, Pages 625-+Publisher
SAGE PUBLICATIONS LTD
DOI: 10.1177/01634437030255004
Keywords
alternative media; audiences; media and politics; readers; social movements
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Reasons for the virtual absence of research in this area are proposed, and contrasts between users of conventional media and alternative media audiences suggested, along with a political ethics of listening. Connections between social movements and alternative media uses are discussed, the interplay between political consciousness and alternative media use is examined, and social conditions in which the latter are responded to are explored. Finally, the variety of alternative media formats, genres and technologies is noted.
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