Journal
JOURNAL OF BUSINESS RESEARCH
Volume 56, Issue 9, Pages 691-697Publisher
ELSEVIER SCIENCE INC
DOI: 10.1016/S0148-2963(01)00254-5
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Relationships and networks have been analyzed with different theoretical backgrounds and methods, at different levels, and with different results and conclusions. This diversity promotes a better understanding of the antecedents, dynamics, and effects of relationships and networks. However, this diversity also creates problems to compare and integrate results and to develop a general theory based on cumulative evidence. Therefore, we want to offer a framework, which gives some overview and orientation by classifying and describing the different levels of analysis, the different theoretical and managerial perspectives, and the different objects of analysis, which have been used. This could guide the process of bringing together the different pieces of the research jigsaw called research in business-to-business markets. (C) 2003 Elsevier Science Inc. All rights reserved.
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