International leisure tourists' involvement profile

The involvement construct has received a great deal of attention in recent years. However, the majority of research on this topic has focused on internal tourists, recreational activities participants, or associated services and products. Using survey data collected from European leisure tourists at an international destination, this study examined the underlying dimensions of their involvement. Scale unidimensionality is first revealed by an exploratory factor analysis and validated by a confirmatory factor analysis. The data suggested that this is a three dimensional construct: pleasure/interest, risk probability, and risk importance. Construct validity, including discriminant, convergent and nomological validity, and reliability are also satisfactorily established. (C) 2003 Elsevier Ltd. All rights reserved.