Form of investment by Nordic firms in world markets

The goal of this study is to analyze the forms of entry of Nordic firms in world markets, and to analyze how different characteristics related to the investing firm (parent), the target industry, and the host (target country), are related to the decision regarding entry form. A second goal is to analyze the similarities and differences in form of entry among firms from different Nordic countries. This is the first large sample study focusing on form of entry behavior by firms from various Nordic countries. Of the I I variables related to investing firm, industry, and target country reviewed in the study, nine are significantly related to the form of the investment. Furthermore, the results indicate both similarities and differences in the behaviors of firms from various Nordic origins. (C) 2002 Elsevier Science Inc. All rights reserved.