Journal
JOURNAL OF SOCIAL PSYCHOLOGY
Volume 144, Issue 1, Pages 49-62Publisher
HELDREF PUBLICATIONS
DOI: 10.3200/SOCP.144.1.49-62
Keywords
culture differences; gender differences; touching behavior
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The authors used gender and culture to examine the theory that touching behavior is an expression of dominance. Participants were 120 men and women from Italy, the Czech Republic, and the United States. The authors examined both hand touches and nonhand touches. For hand touches, there was a significant gender-by-culture interaction in that Czech men as a group touched more than any of the other groups. For nonhand touches, Czech and Italian women and Italian men as groups touched significantly more than any of the other groups. Taken in cultural context, these results seem to support the dominance theory for touches with the hand but not for nonhand touches. The authors discussed implications and future directions.
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