Journal
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
Volume 32, Issue 2, Pages 144-158Publisher
SPRINGER
DOI: 10.1177/0092070303261415
Keywords
job satisfaction; customer satisfaction; customer orientation; sales management; business-to-business marketing
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Although it has frequently been argued that the job satisfaction of a company's employees is an important driver of customer satisfaction, systematic research exploring this link is scarce. The present study investigates this relationship for salespeople in a business-to-business context. The theoretical justification for a positive impact of salespeople's job satisfaction on customer satisfaction is based on the concept of emotional contagion. The analysis is based on a dyadic data set that involves judgments provided by salespeople and their customers collected across multiple manufacturing and services industries. Results indicate the presence of a positive relationship between salespeople's job satisfaction and customer satisfaction. Furthermore, the relationship between salespeople's job satisfaction and customer satisfaction is found to be particularly strong in the case of high frequency of customer interaction, high intensity of customer integration into the value-creating process, and high product/service innovativeness.
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