Journal
TOBACCO CONTROL
Volume 13, Issue 1, Pages 85-86Publisher
B M J PUBLISHING GROUP
DOI: 10.1136/tc.2003.004515
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A randomised trial evaluated the American Cancer Society's telephone counselling service to assist smoking cessation. Counselling nearly doubles a smokers' odds of quitting and maintaining cessation for one year. The estimated cost for each case of maintained smoking cessation attributable to counselling availability is approximately $1300.
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