Journal
TRENDS IN BIOTECHNOLOGY
Volume 22, Issue 3, Pages 107-109Publisher
ELSEVIER SCIENCE LONDON
DOI: 10.1016/j.tibtech.2004.01.007
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A recent study by Lusk suggests that consumers might voluntarily pay more for a genetically modified (GM) food than a non-GM equivalent if made aware of the possible health benefits. However, other research indicates that the acceptability of novel hazards is affected by a variety of factors, in addition to benefits, and that making agricultural biotechnology publicly acceptable will be more complex than indicated by the results from Lusk's study.
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