Journal
JOURNAL OF INTERNATIONAL BUSINESS STUDIES
Volume 35, Issue 2, Pages 161-171Publisher
PALGRAVE MACMILLAN LTD
DOI: 10.1057/palgrave.jibs.8400074
Keywords
international business; disciplines; research
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This paper seeks to redirect the debate on the past, present and future of international business (IB). It sets out to dispel prevailing myths pertaining to the field's disciplinary roots, its domain and underlying bases of theory and knowledge. IB is positioned as an integrative field whose competitive advantage and added value lie in the synergetic combination of global and local knowledge that is unavailable to and not imitable by its major competitors, in particular economics and strategy.
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