4.4 Article

Capabilities, structures and strategies re-examined: Incumbent firms and the emergence of complex product systems (CoPS) in mature industries

Journal

TECHNOLOGY ANALYSIS & STRATEGIC MANAGEMENT
Volume 16, Issue 2, Pages 173-196

Publisher

CARFAX PUBLISHING
DOI: 10.1080/09537320410001682883

Keywords

product complexity; capabilities; structure; strategy; printing

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This paper re-examines theories about firm capabilities, industrial co-ordination and competitive strategies in the context of Complex Product Systems(CoPS). In particular, it looks at the applicability of concepts of technological and organisational capabilities, transaction and governance cost analysis anti industry lifecycle models to the performance of mature industries under conditions of technological change. It does so in the light of empirical evidence from one sector of a mature but fast-changing industry in which CoPS are currently emerging: offset lithographic print and publishing technologies-the capital goods and systems used to produce printed mass media, particularly newspapers. In this sector of the graphic arts industries, three major incumbent producer firms which were previously similar had each begun to pursue different capabilities, structures and strategies, with apparent success. The complexity of CoPS and of the organisational arrangements for their design, development anti commissioning are capable of supporting a wide variety of firm capabilities, structures and strategies.

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