Journal
REVIEW OF AGRICULTURAL ECONOMICS
Volume 26, Issue 2, Pages 186-208Publisher
WILEY
DOI: 10.1111/j.1467-9353.2004.00170.x
Keywords
-
Categories
Ask authors/readers for more resources
Using Fishbein's multiattribute and mediation models as conceptual frameworks, we propose that the impact of trust, awareness, sense of outrage, and socio-demographic variables on attitudes toward agrobiotechnology are mediated by risk perceptions. The proposition was validated using large survey data collected in the United States and United Kingdom. Results show that trust, sense of outrage, and socio-demographic factors play an important role in shaping public attitudes about agrobitoechnology, largely via their links to risk perceptions. Moreover, risk perceptions exert a greater effect on public attitudes toward agrobiotechnology than benefit perceptions. Finally, the attitudes of U.K. consumers were more susceptible to negative attributes when compared with U.S. consumers.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available