4.5 Article

Agenda building, source selection, and health news at local television stations - A nationwide survey of local television health reporters

Journal

SCIENCE COMMUNICATION
Volume 25, Issue 4, Pages 350-363

Publisher

SAGE PUBLICATIONS INC
DOI: 10.1177/1075547004265127

Keywords

health; television news; agenda building; media; news sources

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This nationwide study of local television news health reporters examined health and medical news gathering from the reporters' perspective. Data from this study, revealed significant insight into how these health reporters receive ideas for their health stories and what motivates a health reporter to cover a particular topic. The findings suggest a link between agenda building and health reporting, suggesting that a health reporter's reliance on sources is exacerbated by the technical nature of health and medical news. For example, more than half of respondents received ideas for their health reports directly from a health source who personally contacted them. Sixty percent said that they must frequently find a health expert to explain technical information and agreed that health sources often affect the health content making air.

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