Journal
TRENDS IN FOOD SCIENCE & TECHNOLOGY
Volume 15, Issue 7-8, Pages 403-415Publisher
ELSEVIER SCIENCE LONDON
DOI: 10.1016/j.tifs.2004.02.005
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This paper presents an overview of the means-end chain theory and associated techniques, and discusses the virtues and shortcomings of its potential application in consumer-oriented food product design. This overview, based on literature in the food area, presents also the process of conducting a means-end study by drawing on previous research on consumers' motivations regarding meal choice. Finally, the usefulness of means-end studies in the context of consumer-oriented food product design is evaluated and future research trends in this area are discussed. (C) 2004 Elsevier Ltd. All rights reserved.
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