Journal
JOURNAL OF MARKETING
Volume 68, Issue 3, Pages 21-36Publisher
SAGE PUBLICATIONS INC
DOI: 10.1509/jmkg.68.3.21.34765
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Drawing on the notions of relational capabilities and absorptive capacity, the authors examine the effects of interactional, functional, and environmental knowledge stores on relationship quality and relationship portfolio effectiveness. The results suggest that the knowledge stores affect the outcome variables differently and that the effects vary by levels of industry turbulence.
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