4.6 Article

Extended technology acceptance model of Internet utilization behavior

Journal

INFORMATION & MANAGEMENT
Volume 41, Issue 6, Pages 719-729

Publisher

ELSEVIER
DOI: 10.1016/j.im.2003.08.009

Keywords

technology acceptance model (TAM); belief-attitude-performance chain; information use behavior; Internet; Intranet

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Based on the belief-attitude-performance chain, this study combines Davis's technology acceptance model (TAM) and the information behavior model to develop an extended TAM for Internet use. The theoretical model was tested via a questionnaire survey of 203 Taiwanese office workers. The empirical results not only confirmed TAM, but also showed that the relevance of information needs strongly determines perceived usefulness, perceived ease of use, and user attitudes toward Internet use for information seeking, as well as strongly influencing individual performance during the information use stage. More importantly, relevance has greater positive effect on perceived performance and perceived usefulness for enterprise Intranet users than for simple/interactive Intraweb users. Enterprise Intranet users have more positive attitudes toward the Internet and more positive perceptions of system effectiveness for supporting office tasks than simple/interactive Intraweb users. Furthermore, perceived ease of use is the strongest determinant of user attitude toward Internet use in both enterprise Intranet and simple/interactive Intraweb applications. Overall, the extended TAM explains the behavior of enterprise Intranet users better than that of simple/interactive Intraweb, users. Limitations of this study are discussed. (C) 2003 Elsevier B.V. All rights reserved.

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