Journal
JOURNAL OF CONSUMER RESEARCH
Volume 31, Issue 2, Pages 375-389Publisher
OXFORD UNIV PRESS INC
DOI: 10.1086/422116
Keywords
-
Categories
Ask authors/readers for more resources
We demonstrate the differential effects of framing health hazards as occurring every day versus every year, two reference periods that objectively refer to the present but subjectively seem different. Through three studies, we show that every day framing makes risks appear more proximal and concrete than every year framing, resulting in increased self-risk perceptions, intentions to exercise precautionary behavior, concern and anxiety about the hazard, and effectiveness of risk communication. Across different health domains, we show that, while temporal frames moderate self-positivity biases ( study 1), difficulty of preventive behaviors ( study 2) and outcome valence ( study 3) moderate temporal framing effects.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available