Journal
COMMUNICATION THEORY
Volume 14, Issue 4, Pages 311-327Publisher
OXFORD UNIV PRESS INC
DOI: 10.1111/j.1468-2885.2004.tb00317.x
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Transportation into a narrative world is an experience of cognitive, emotional, and imagery involvement in a narrative. Transportation theory (Green & Brock, 2000, 2002) provides a lens for understanding the concept of media enjoyment. The theory suggests that enjoyment can benefit from the experience of being immersed in a narrative world, as well as from the consequences of that immersion. Consequences implied by transportation theory include connections with characters and self-transformations.
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