Journal
INTERNATIONAL JOURNAL OF EATING DISORDERS
Volume 36, Issue 3, Pages 342-347Publisher
JOHN WILEY & SONS INC
DOI: 10.1002/eat.20039
Keywords
female ideal beauty; fashion magazines; body size; thin images
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Objective: The print media's depiction of the ideal of feminine beauty as presented to American women was examined for the years 1959-1999. Method: Trends were investigated through an analysis of cover models appearing on the four most popular American fashion magazines. Results: Body size for fashion models decreased significantly during the 1980s and 1990s. There was also a dramatic increase in the frequency with which the media depicted the entire bodies of the models from the 1960s to the 1990s. Discussion: Both the increasingly thin images and the striking increase in full-body portrayals suggest an increase in the value placed by American society on a thin ideal for women, a change that is concurrent with the increase in disturbed eating patterns among American women. (C) 2004 by Wiley Periodicals, Inc.
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