Journal
PHILOSOPHICAL TRANSACTIONS OF THE ROYAL SOCIETY B-BIOLOGICAL SCIENCES
Volume 359, Issue 1451, Pages 1737-1748Publisher
ROYAL SOC
DOI: 10.1098/rstb.2004.1544
Keywords
reward; brain; trust; emotions; strategy; neuroimaging
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This paper introduces an emerging transdisciplinary field known as neuroeconomics. Neuroeconomics uses neuroscientific measurement techniques to investigate how decisions are made. First, I present a basic overview of neuroanatomy and explain how brain activity is measured. I then survey findings from the neuroeconomics literature on acquiring rewards and avoiding losses, learning, choice under risk and ambiguity, delay of gratification, the role of emotions in decision-making, strategic decisions and social decisions. I conclude by identifing new directions that neuroeconomics is taking, including applications to public policy and law.
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