Internet self-efficacy and electronic service acceptance

Internet self-efficacy (ISE), or the beliefs in one's capabilities to organize and execute courses of Internet actions required to produce given attainments, is a potentially important factor to explain the consumers' decisions in e-commerce use, such as e-service. In this study, we introduce two types of ISE (i.e., general Internet self-efficacy and Web-specific self-efficacy) as new factors that reflect the user's behavioral control beliefs in e-service acceptance. Using these two constructs as behavioral control factors, we extend and empirically validate the Theory of Planned Behavior (TPB) for the World Wide Web (WWW) context. (C) 2003 Elsevier B.V. All rights reserved.