Journal
ENTREPRENEURSHIP-THEORY AND PRACTICE
Volume 28, Issue 6, Pages 519-531Publisher
BLACKWELL PUBLISHING INC
DOI: 10.1111/j.1540-6520.2004.00062.x
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Current theories of the firm provide no explanation for entrepreneurial success except in terms of firm success. Even when the focus is on the entrepreneur, s/he is entirely cast as a bundle of traits/behaviors or heuristics/biases that serves to explain firm performance. In this article, I suggest putting the entrepreneur center stage, adopting an instrumental view of the firm. Drawing upon the work of Simon in symbolic cognition and Lakoff in semantic cognition, I explore how we can go beyond explanations based on economic forces and evolutionary adaptation to entrepreneurial effectuation; I end with specific research questions pertaining to firm design.
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