When is getting there half the fun? Modeling the liking for travel

This paper analyzes empirically measured values of Travel Liking-how much individuals like to travel, in various overall, mode-, and purpose-based categories. The study addresses two questions: what types of people enjoy travel, and under what circumstances is travel enjoyed? We first review and augment some previously hypothesized reasons why individuals may enjoy travel. Then, using data from 1358 commuting residents of three San Francisco Bay Area neighborhoods, a total of 13 ordinary least-squares linear regression models are presented: eight models of short-distance Travel Liking and five models of long-distance Travel Liking. The results indicate that travelers' attitudes and personality (representing motivations) are more important determinants of Travel Liking than objective travel amounts. For example, while those who commute long distances do tend to dislike commute travel (as expected), the variables entering the models that hold the most importance relate to the personality and attitudes of the traveler. Most of the hypothesized reasons for liking travel are empirically supported here. (C) 2004 Elsevier Ltd. All rights reserved.