Journal
TOURISM MANAGEMENT
Volume 26, Issue 1, Pages 45-56Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.tourman.2003.08.016
Keywords
tourist motivation; satisfaction; destination loyalty; structural equation modeling
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This study offers an integrated approach to understanding tourist motivation and attempts to extend the theoretical and empirical evidence on the causal relationships among the push and pull motivations, satisfaction, and destination loyalty. The research model investigates the relevant relationships among the constructs by using a structural equation modeling approach. Consequently, destination managers should establish a higher tourist satisfaction level to create positive post-purchase tourist behavior, in order to improve and sustain destination competitiveness. (C) 2003 Elsevier Ltd. All rights reserved.
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