Journal
ECOLOGICAL ECONOMICS
Volume 53, Issue 1, Pages 129-138Publisher
ELSEVIER SCIENCE BV
DOI: 10.1016/j.ecolecon.2004.11.002
Keywords
eco-labels; fair trade; organic coffee; shade grown coffee; Weibull survival regression
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In this study, a face-to-face survey was conducted in order to reveal consumer preferences for ethical and environmentally sound labeling programs in coffee. Valuation questions regarding the fair trade, shade grown, and organic coffee labels were asked using a payment card format, after consumers were previously informed about each of the labeling programs. Results suggest that consumers are very receptive toward both fair trade and shade grown coffee labels, and consequently are willing to pay higher premiums for these labeling programs than for the organic coffee. (c) 2004 Elsevier B.V. All rights reserved.
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