Journal
INFORMATION RESOURCES MANAGEMENT JOURNAL
Volume 18, Issue 3, Pages 13-31Publisher
IGI GLOBAL
DOI: 10.4018/irmj.2005070102
Keywords
diffusion of innovation; emerging information technologies; gender; gender differences; individual characteristics; information technology adoption; innovation adoption; innovation characteristics; perceptions of IT; user behavior
Categories
Ask authors/readers for more resources
Understanding the factors influencing users' adoption and use of emerging information technologies is a critical issue for researchers and practitioners. This research aims to deepen our understanding of the underlying phenomena of technology adoption and use by examining whether there are gender differences in the importance of the perceived innovation characteristics on communication technologies use intentions. Specifically, we investigate whether gender moderates the influence of perceived relative advantage, compatibility, ease of use, visibility, result demonstrability and critical mass on intentions to use a communication technology: instant messaging. Results suggest a strong moderation effect of gender between perceptions of relative advantage, ease of use, visibility, result demonstrability, critical mass and use intentions. Contributions and future directions for research are presented.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available