Journal
TOURISM MANAGEMENT
Volume 26, Issue 4, Pages 549-560Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.tourman.2004.03.010
Keywords
customer-based brand equity; firms' performance; chain restaurants; luxury hotels; brand awareness
Ask authors/readers for more resources
There is a growing emphasis on building and managing brand equity as the primary drivers of a hospitality firm's success. Success in brand management results from understanding brand equity correctly and managing them to produce solid financial performance. This study examines the underlying dimensions of brand equity and how they affect firms' performance in the hospitality industry-in particular, luxury hotels and chain restaurants. The results of this empirical study indicate that brand loyalty, perceived quality, and brand image are important components of customer-based brand equity. A positive relationship was found to exist between the components of customer-based brand equity and the firms' performance in luxury hotels and chain restaurants. A somewhat different scenario was delineated from the relationship between the components of customer-based brand equity and firms' performance in luxury hotels and chain restaurants. (c) 2004 Elsevier Ltd. All rights reserved.
Authors
I am an author on this paper
Click your name to claim this paper and add it to your profile.
Reviews
Recommended
No Data Available