Journal
JOURNAL OF ECONOMIC PSYCHOLOGY
Volume 26, Issue 4, Pages 509-522Publisher
ELSEVIER
DOI: 10.1016/j.joep.2004.08.002
Keywords
addiction behavioral economics; consumer behavior; consumer research; consumei psychology; compulsive buying
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This study examines the development of compulsive buying in a maturing consumer society such as Germany. it is argued that developments characterizing mature, i.e., postmodern consumer societies create an atmosphere which supports the rise of compensatory and compulsive buying. These are analyzed in the context of an acculturation process which has been activated by the reunification of East Germany and West Germany back in 1989. Drawing on two national representative surveys investigating compulsive buying which were conducted in Germany in 1991 and 2001, a marked increase in compulsive buying is observed. (c) 2004 Elsevier B.V. All rights reserved.
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