4.6 Article

Combined effects of valence and attributes of e-WOM on consumer judgment for message and product The moderating effect of brand community type

Related references

Note: Only part of the references are listed.
Article Business

Recommending quality book reviews from heterogeneous websites

Duen-Ren Liu et al.

INTERNET RESEARCH (2013)

Article Psychology, Multidisciplinary

Examining the impact of consumer feedback on internet product evaluation: Comparing base-rate and case history information

Stephen C. Nettelhorst et al.

COMPUTERS IN HUMAN BEHAVIOR (2013)

Review Computer Science, Artificial Intelligence

Effects of conflicting aggregated rating on eWOM review credibility and diagnosticity: The moderating role of review valence

Lingyun Qiu et al.

DECISION SUPPORT SYSTEMS (2012)

Article Business

Mining consumer dialog in online forums

Carolin Kaiser et al.

INTERNET RESEARCH (2012)

Article Business

The effects of visual information in eWOM communication

Tom M. Y. Lin et al.

JOURNAL OF RESEARCH IN INTERACTIVE MARKETING (2012)

Review Psychology, Multidisciplinary

Computer-mediated persuasion in online reviews: Statistical versus narrative evidence

Seoyeon Hong et al.

COMPUTERS IN HUMAN BEHAVIOR (2012)

Article Computer Science, Interdisciplinary Applications

Does the Valence of Online Consumer Reviews matter for Consumer Decision Making? The Moderating Role of Consumer Expertise

Peng Zou et al.

JOURNAL OF COMPUTERS (2011)

Article Business

THE DIFFERENTIAL EFFECT OF AD NOVELTY AND MESSAGE USEFULNESS ON BRAND JUDGMENTS

Daniel A. Sheinin et al.

JOURNAL OF ADVERTISING (2011)

Article Business

Assertions of Expertise in Online Product Reviews

Jo Mackiewicz

JOURNAL OF BUSINESS AND TECHNICAL COMMUNICATION (2010)

Article Business

When does electronic word-of-mouth matter? A study of consumer product reviews

Jason Q. Zhang et al.

JOURNAL OF BUSINESS RESEARCH (2010)

Article Business

Credibility of Electronic Word-of-Mouth: Informational and Normative Determinants of On-line Consumer Recommendations

Man Yee Cheung et al.

INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE (2009)

Article Communication

How Consumers Evaluate eWOM (Electronic Word-of-Mouth) Messages

Sun-Jae Doh et al.

CYBERPSYCHOLOGY & BEHAVIOR (2009)

Article Business

Electronic word of mouth (eWOM) How eWOM platforms influence consumer product judgement

Mira Lee et al.

INTERNATIONAL JOURNAL OF ADVERTISING (2009)

Article Computer Science, Artificial Intelligence

Do online reviews matter? - An empirical investigation of panel data

Wenjing Duan et al.

DECISION SUPPORT SYSTEMS (2008)

Article Business

The effects of consumer knowledge on message processing of electronic word-of-mouth via online consumer reviews

Do-Hyung Park et al.

ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS (2008)

Article Business

The effect of negative online consumer reviews on product attitude: An information processing view

Jumin Lee et al.

ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS (2008)

Article Business

Why are you telling me this? An examination into negative consumer reviews on the web

Shahana Sen et al.

JOURNAL OF INTERACTIVE MARKETING (2007)

Article Computer Science, Information Systems

When online reviews meet hyperdifferentiation: A study of the craft beer industry

Eric K. Clemons et al.

JOURNAL OF MANAGEMENT INFORMATION SYSTEMS (2006)

Article Business

Promotional chat on the Internet

D Mayzlin

MARKETING SCIENCE (2006)