Journal
JOURNAL OF EXPERIMENTAL SOCIAL PSYCHOLOGY
Volume 41, Issue 5, Pages 482-487Publisher
ACADEMIC PRESS INC ELSEVIER SCIENCE
DOI: 10.1016/j.jesp.2004.10.001
Keywords
intrinsic and extrinsic motivation; cued activation; controlling feedback
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We examined the hypothesis that situational (or state) motivation can generalize from one situation to another via activation by associated cues. in an experimental setting, a neutral cue (a computer tone sequence) was paired repeatedly with controlling feedback. We then assessed the effect of presenting this conditioned cue during a subsequent task on participants' motivation for that novel task. In two studies we found evidence that cued activation of controlledness significantly undermined participants' self-determined motivation toward this subsequent task. These findings demonstrate that subtle cues, including contextual primes, can influence people's motivational state. (c) 2004 Elsevier Inc. All rights reserved.
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