Journal
JOURNAL OF SERVICE RESEARCH
Volume 8, Issue 2, Pages 181-191Publisher
SAGE PUBLICATIONS INC
DOI: 10.1177/1094670505279420
Keywords
atmospherics; scent; music; unplanned purchase; impulse purchase
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A person-place congruency framework is proposed that predicts more affectively charged atmospherics, such as background music, will positively affect impulsive shoppers, whereas atmospherics that tend to facilitate more cognitive consumer processing, such as ambient scent, will positively affect contemplative shoppers. Expectations are supported in a large-scale field study (N = 774).
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