Journal
ANNUAL REVIEW OF PUBLIC HEALTH, VOL 35
Volume 35, Issue -, Pages 293-306Publisher
ANNUAL REVIEWS
DOI: 10.1146/annurev-publhealth-032013-182503
Keywords
social justice; upstream; framing; agenda setting; news
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Media advocacy blends communications, science, politics, and advocacy to advance public health goals. In this article, we explain how media advocacy supports the social justice grounding of public health while addressing public health's wicked problems in the context of American politics. We outline media advocacy's theoretical foundations in agenda setting and framing and describe its practical application, from the layers of strategy to storytelling, which can illuminate public health solutions for journalists, policy makers, and the general public. Finally, we describe the challenges in evaluating media advocacy campaigns.
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