Journal
JOURNAL OF CONSUMER RESEARCH
Volume 32, Issue 4, Pages 567-575Publisher
UNIV CHICAGO PRESS
DOI: 10.1086/500487
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Based on literatures in cognitive resource conservation and contextual cue consistency, we study two types of habits-carryover and baseline-in the consumption of food nutrients. Carryover habit obtains when the level of a nutrient consumed in preceding meals influences its consumption in the current meal. Baseline habit obtains when a nutrient's consumption systematically differs across meals. We test our hypotheses via a hierarchical linear model using a food consumption diary panel. Findings support our carryover habit and baseline habit dichotomy, as well as our predictions that carryover habit is stronger at breakfast and that within-meal carryover effects are stronger than across-meal carryover effects.
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