Journal
APPETITE
Volume 46, Issue 2, Pages 124-129Publisher
ACADEMIC PRESS LTD- ELSEVIER SCIENCE LTD
DOI: 10.1016/j.appet.2005.10.009
Keywords
food choices; message framing; nutrition education
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This pilot study tested the influence of nutrition message framing on snack choice among kindergarteners. Three classrooms were randomly assigned to watch one of the following 60 s videos: (a) a gain-framed nutrition message (i.e. the positive benefits of eating apples) (n = 14); (b) a loss-framed message (i.e. the negative consequences of not eating apples) (n = 18); or (c) a control scene (children playing a game) (n = 18). Following this, the children were offered a choice between animal crackers and an apple for their snack. Among the children who saw one of the nutrition message videos, 56% chose apples rather than animal crackers; in the control condition only 33% chose apples. This difference was statistically significant (X-2 = 7.56, p < 0.01). These results suggest that videos containing nutritional messages may have a positive influence on children's short-term food choices. (c) 2005 Elsevier Ltd. All rights reserved.
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