Journal
CURRENT OPINION IN NEUROBIOLOGY
Volume 16, Issue 2, Pages 191-198Publisher
CURRENT BIOLOGY LTD
DOI: 10.1016/j.conb.2006.02.001
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Funding
- NIMH NIH HHS [MH073246] Funding Source: Medline
- NINDS NIH HHS [NS044270] Funding Source: Medline
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Standard economic theories conceive homo economicus as a rational decision maker capable of maximizing utility. In reality, however, people tend to approximate optimal decision-making strategies through a collection of heuristic routines. Some of these routines are driven by emotional processes, and others are adjusted iteratively through experience. In addition, routines specialized for social decision making, such as inference about the mental states of other decision makers, might share their origins and neural mechanisms with the ability to simulate or imagine outcomes expected from alternative actions that an individual can take. A recent surge of collaborations across economics, psychology and neuroscience has provided new insights into how such multiple elements of decision making interact in the brain.
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