4.5 Article

You focus on the forest when you're in charge of the trees: Power priming and abstract information processing

Journal

JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY
Volume 90, Issue 4, Pages 578-596

Publisher

AMER PSYCHOLOGICAL ASSOC
DOI: 10.1037/0022-3514.90.4.578

Keywords

social power; priming; abstract thinking; construal level theory; hemispheric activation

Funding

  1. NIMH NIH HHS [1R01MH59030-01] Funding Source: Medline

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Elevated power increases the psychological distance one feels from others, and this distance, according to construal level theory (Y. Trope & N. Liberman, 2003), should lead to more abstract information processing. Thus, high power should be associated with more abstract thinking-focusing on primary aspects of stimuli and detecting patterns and structure to extract the gist, as well as categorizing stimuli at a higher level-relative to low power. In 6 experiments involving both conceptual and perceptual tasks, priming high power led to more abstract processing than did priming low power, even when this led to worse performance. Experiment 7 revealed that in line with past neuropsychological research on abstract thinking, priming high power also led to greater relative fight-hemi spheric activation.

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