Journal
JOURNAL OF ECONOMIC BEHAVIOR & ORGANIZATION
Volume 60, Issue 1, Pages 1-10Publisher
ELSEVIER
DOI: 10.1016/j.jebo.2004.10.003
Keywords
preferences; preference uncertainty; coherent arbitrariness
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This paper challenges the common assumption that economic agents know their tastes. After reviewing previous research showing that valuation of ordinary products and experiences can be manipulated by non-normative cues, we present three studies showing that in some cases people do not have a pre-existing sense of whether an experience is good or bad-even when they have experienced a sample of it. (c) 2005 Elsevier B.V. All rights reserved.
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