Journal
INTERNATIONAL JOURNAL OF INFORMATION TECHNOLOGY & DECISION MAKING
Volume 5, Issue 2, Pages 245-261Publisher
WORLD SCIENTIFIC PUBL CO PTE LTD
DOI: 10.1142/S0219622006001939
Keywords
Analytic Hierarchy Process (AHP); pairwise comparison; simultaneous comparison; ratio preferences; interface; visual perception; visual cognition; Multi-Criteria Decision Making (MCDM)
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Although verbal and numerical scales are commonly used in the Analytic Hierarchy Process for pairwise comparisons, new experiments with computer-based visual tools confirm that ratio preferences can be effectively and efficiently elicited using adjustable visual tools and simultaneous comparisons, as well. Such an improved approach shows promise in the design of a new class of multi-criteria decision support system both for individual and group decisions.
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