Journal
TOURISM MANAGEMENT
Volume 27, Issue 3, Pages 394-409Publisher
ELSEVIER SCI LTD
DOI: 10.1016/j.tourman.2004.11.007
Keywords
perceived value; GLOVAL; tourism; scale of measurement; cognitive; affective
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Perceived value is a subjective construct that varies between customers, between cultures and at different times. This appreciation conceives perceived value as a dynamic variable, experienced before purchase, at the moment of purchase, at the time of use, and after use. Although post-purchase perceived value has been studied, little research has been done into the measurement of the overall perceived value of a purchase, where the tourist evaluates not only the consumption experience but also the purchase experience. By means of a multi-dimensional procedure, we have developed a scale of measurement of the perceived overall value of a purchase through 24 items grouped into six dimensions: (1) functional value of the travel agency (installations); (2) functional value of the contact personnel of the travel agency (professionalism); (3) functional value of the tourism package purchased (quality); (4) functional value price; (5) emotional value; and (6) social value. (c) 2005 Elsevier Ltd. All rights reserved.
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