Journal
JOURNAL OF BUSINESS RESEARCH
Volume 59, Issue 6, Pages 765-769Publisher
ELSEVIER SCIENCE INC
DOI: 10.1016/j.jbusres.2006.01.014
Keywords
touch; need for touch; impulse purchase behavior
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This research examines the influence of touch on impulse-purchasing behavior. We first replicate the Rook and Fisher [Rook DW, Fisher RJ. Normative influences on impulsive buying behavior. J Consum Res 1995;22:305-13.] studies about the moderating effect of the normative evaluation of impulse purchase on impulse-purcliasing behavior. Extending the impulse-purchasing literature, we examine individual differences in touch and how they affect impulsive-buying behavior. Results from a field experiment suggest that both individual and environmental touch-related factors increase impulse purchasing. (c) 2006 Elsevier Inc. All rights reserved.
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