Journal
JOURNAL OF EXPERIMENTAL SOCIAL PSYCHOLOGY
Volume 42, Issue 4, Pages 428-436Publisher
ACADEMIC PRESS INC ELSEVIER SCIENCE
DOI: 10.1016/j.jesp.2005.06.003
Keywords
stereotype activation; social category; prime; women; attitudes; mathematics; stereotype threat; implicit associations
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In three studies, we examined the effect of a self-relevant category prime on women's attitudes towards the gender-stereo typed domains of arts (positively stereotyped) and mathematics (negatively stereotyped). In Study 1, women who were subtly reminded of the category female (Study 1a) or their gender identity (Study 1b) expressed more stereotype consistent attitudes towards the academic domains of mathematics and the arts than participants in control conditions. In Study 2, women who were reminded of their female identity similarly demonstrated a stereotype-consistent shift in their implicit attitudes towards these domains relative to women in a control condition. The potential role of the working self-concept in mediating social category priming effects as well as the practical implications of these findings are discussed. (c) 2005 Elsevier Inc. All rights reserved.
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